In 2026, luxury events are no longer defined by ostentation, but by something far more meaningful: emotion, memory and the feeling of having lived something truly unique. Celebrations evolve into deeply sensorial experiences, carefully designed so that every guest feels special. At Annua Signature Hotels, this vision is not a passing trend, but part of our DNA. Our luxury hotels, set within exceptional natural surroundings, become the perfect stage for the most exclusive events of the year.
Knowing your guests is now the foundation of any exceptional event. In 2026, meticulous pre-planning supported by highly personalised CRM systems allows us to understand preferences, rhythms, affinities and expectations. From the welcome experience to the seating chart, every decision is designed to create genuine connections and unforgettable moments.
At Annua Signature Hotels, this personalisation translates into tailor-made experiences, where every detail — from scent to music and gastronomy — speaks to the identity of each guest.
One of the defining luxury event trends for 2026 is the division of celebrations into two distinct moments:
This format allows each moment to be experienced with a different intensity. Annua’s spaces — from natural enclaves to boutique luxury hotels — adapt seamlessly to both scales.
Celebrations now unfold over several days, structured around moments that follow the emotional rhythm of the group:
Younger generations naturally integrate movement and physical activity into their celebrations, combining exercise, nature and wellbeing as part of the new luxury.
Luxury in 2026 embraces the value of craftsmanship. Artisans become part of the event through live workshops, bespoke pieces and personalised details that turn memories into tangible keepsakes.
Dates are no longer chosen at random. More and more events are designed around astronomical milestones, such as eclipses, or guided by astrological charts to determine the ideal moment and location for anniversaries, engagements or birthdays.
Annua’s hotels, located in privileged settings, offer the perfect backdrop for these almost mystical experiences, such as the August 12th eclipse, which can be enjoyed in a truly unique way in the Balearic Islands.
Cuisine becomes a narrative. In 2026, luxury gastronomy focuses on local, seasonal and sustainable produce, with chefs explaining the origin, process and story behind each dish.
“From the orchard to the table” experiences come to life through outdoor dinners, gardens and natural settings, creating a deep connection between landscape, time and flavour.
Disconnecting to truly remember. Luxury events reduce hyper-connectivity and embrace screen-free experiences, allowing guests to be fully present.
Technology appears subtly and poetically — through sensitive lighting, delicate projections and thoughtful details. Carefully selected content creators capture the experience without disrupting it.
Décor moves away from the predictable and embraces organic forms:
Luxury lies in attention, detail and lived experience.
At Annua, we design celebrations that connect people, place and moment within dreamlike settings. We transform each environment so that your special day becomes an extraordinary memory.
Because true luxury is living something you will never forget.
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